At the 2024 Chongqing International Motorcycle Exhibition, running from September 13th to 16th, a familiar yet unfamiliar brand from Taizhou is set to debut multiple new models.

The buzz from official channels hints at several major new releases on the horizon. Sleek styling and premium features go without saying—but the real headline is the price. It could very well position this brand as a game-changer in the sub-¥15,000 scooter segment.

Gusite—a name that rings a bell, yet feels just out of reach.

Why call it familiar yet unfamiliar?

Because Gusite is no stranger to the Chinese motorcycle world. In the Taizhou manufacturing circuit, it has never been a newcomer. In its earlier years, the brand even posted annual sales exceeding 100,000 units. However, as a traditionally low-profile Taizhou marque, Gusite has rarely marketed itself domestically, choosing instead to focus on overseas markets in recent years. As a result, to domestic consumers, the name "Gusite" feels somewhat distant compared to the household names they know by heart.

And yet—this is a brand that bloomed abroad while its roots ran deep at home. In 2023 alone, its global sales reached 200,000 to 300,000 units, proving it is very much a brand with real manufacturing muscle and years of accumulated expertise. Word has it that in 2023, seizing the momentum, the company expanded its footprint—relocating to a new facility, bringing in fresh talent, and scaling up its production lines.

So when Gusite makes its first large-scale appearance at the Chongqing show, rolling out a full lineup of new models, the signal is unmistakable: a manufacturing upgrade, a brand upgrade, and a strategic pivot back to the domestic market.

A New Disruptor in China's Scooter Arena?

This year, while the overall domestic market has contracted, the 150cc and 250cc scooter segments have spawned several breakout hits. Scooters—especially in the 150cc class—cater perfectly to the diverse needs of today's riders. Gusite's timing is no accident; it has clearly read the trend. With a product strategy built on high specs and high value, it has every chance of becoming a new disruptor in the 150cc and 250cc categories. For riders, that's nothing but great news—more choices, more competition, better bikes.

Moreover, Taizhou stands as one of China's premier motorcycle production and export hubs, still home to over 100 manufacturers. In previous years, most Taizhou brands chased the low-price lane. But today, with motorcycle technology—particularly scooter technology—having matured to a high degree, several Taizhou marques have leveraged the region's sophisticated supply chain to break into the mid-to-high-end and niche segments. Can Gusite become the flagship example of Taizhou's evolution from budget manufacturing to premium branding? We shall see.

Sneak Peek: Gusite's Upcoming New Models—

From the official teaser images, the exterior design is strikingly sci-fi and aggressive.

It's clear from the teasers that the new models will be available in 150cc and 250cc variants. Rumor has it that features like a keyless multifunction unlock system, TFT display with screen mirroring, built-in dash cam, dual-channel ABS, and TCS will all make the cut. Most importantly, these models have yet to launch domestically—the exact pricing remains under wraps until the show. Interested riders can head to Booth 7T35 in Hall N7 to see them in the metal.

Another image released by the official account reveals what appears to be a retro-style scooter—125cc or 150cc? That one might make its debut as well.

Tides rise and fall; markets shift and turn. As 2024 unfolds, Gusite returns to the domestic stage. Will it be a disruptor, or a rising star? Let's find out—at the Chongqing Motorcycle Show!