As a major domestic production hub for scooters, the Taizhou motorcycle industry once commanded half the national market. Following the official implementation of the China IV emission standards in 2019, the domestic scooter sector began to decline; however, markets often present opportunities alongside crises. GUSITE, a Taizhou-based scooter manufacturer, has garnered widespread attention for its distinctive designs and personalized configurations, emerging as a new force from this well-established industrial landscape.

After two decades of operation, GUSITE shifted its strategic focus toward international markets, achieving a global sales volume of 200,000 to 300,000 units in 2023. That same year, the company relocated to a new facility and significantly expanded its workforce. With teams dedicated to R&D (50+ personnel), quality inspection (20+ personnel), and internal process management, the organizational structure has become fully established, transforming GUSITE into a mature motorcycle manufacturer. The company operates two complete vehicle assembly lines, two engine production lines, and a painting line. Additionally, a dedicated testing center was established to ensure rigorous quality control across the entire value chain—from components to finished vehicles and from R&D to final inspection—as the company strives to become a premier enterprise integrating R&D, production, and high-standard quality control.

At this motorcycle show, GUSITE unveiled four brand-new scooter models. Since no prices were announced at the event, let’s take a look at the products themselves to get a sense of GUSITE’s capabilities.

GU-150ST A New Trend in Active Ventilation—Smartly Enjoy the Extraordinary

This sporty scooter features a 150cc liquid-cooled engine—the "sweet spot" for displacement in this class—and was the most talked-about model at the show; its futuristic design is instantly captivating.

In terms of specifications, it will feature the latest components—such as the Loncin KS150 engine, Bosch fuel injection, ABS/TCS, a TFT instrument cluster, and the T-Box 3.0 connectivity system—and is currently in the tuning and calibration phase.

GU-250GT Navigating the City, Exploring Nature

This 250cc maxi-scooter is likely the first to reach mass production, boasting a fully loaded spec sheet powered by a Loncin engine—including Bosch EFI, ABS/TCS, a TFT dashboard, the T-Box 3.0 system, tire pressure monitoring, a built-in dashcam, and a host of other cutting-edge features.

It features keyless start, and the front storage compartment offers a dual-opening design, accommodating a greater number of everyday items.

GU-150GT City and Countryside: A Dynamic Dual Lifestyle

It shares the same appearance as the GU-250 but is powered by a 150cc Loncin engine; while the price has not yet been announced, it is likely to be surprisingly attractive, positioning the model to shake up the 15,000-yuan price segment.

GU-125RT Elegant Vintage, Affordable Luxury Aesthetic

A retro-style 125cc scooter that blends fashion with nostalgia, and rounded contours with angular lines. Features include a 765mm seat height, versatile storage options, and an extra-wide flat floorboard. Specifications: 125cc engine, ABS, full LED lighting, and dual USB-A/C charging ports.

GUSITE’s impressive showing at the 2024 Chongqing Motorcycle Exhibition fully demonstrated its strength and appeal in the scooter sector. Looking ahead, GUSITE Motorcycles is expected to launch more outstanding models and bring even more surprises to riders everywhere.